With play we can enter a space that allows us to think and create. We can push an idea, combine it, contradict it, relocate it, stretch it, and see where all that leads. On top of that, play is increasingly recognised as both a fundamental part of the human experience and basic biological need at every stage in life. The contemporary speed of change across society increasingly requires a shift in approach where you can develop and try something in a very short space of time. Play creates this space.